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STRATEGIC PLANNING RETREAT
Brainstormed List of
Perceptions
Survived without layoffs
Held a Town Hall meeting
US Open held here
Had a Pier Swim
Opened The Strand
Hired the new Finance Director
Charter Review Committee
Opening of Shore Break Hotel
Launched the Pipeline Communication
System website
Completed the MVB (Marketing &
Visitors' Bureau) kiosk
Approved three replacement buildings
at the pier
Named the Most Friendly Dog City
in the US
Launched an innovative joint venture
with Sharp Industries in solar energy
Solidified our commitment to the US
military
Removed the Levitz roof sign
Launched Surf City Savings
Received grant funding of $150,000
for restrooms at Central Park
Preserved the senior center in
litigation
Approved an OPA for Pierside
Pavilion
Approved a First Time Home Buyers
Program
Approved the lease for the Search
and Rescue Explorers
Will receive a $19,500 state library
grant for online homework assistance and
tutoring
Completed one Surf City U and one
Development Services customer service
training
Maintained our liquidity and we're
not issuing IOUs
Shopping Center Blight Study done
Presenting a Long-Term Financial
Plan
Continued progress on the
Beach-Edinger Corridor Specific Plan
Completed the installation of entry
monuments
Completed and got adopted the User
Fee Study
Updated our Newsrack Ordinance
Approved the Huntington Yacht Club
30-year lease
Redesigned the payments website
Developed comprehensive affordable
housing guidelines
Accelerated the RDA debt payments to
the city
Approved a market rate street
sweeping contract
Completed an Internal Development
Services survey and action plan
Completed a Public Safety Facilities
Need Assessment
Successful Centennial celebrations
Successful special events (4th of
July parade and fireworks)
Balanced budget
Successful summer reading program '
approx. 5800 participants
Completed the Downtown Image
Committee process
Made progress on the Downtown
Specific Plan
Brought in successful businesses
(e.g., Trader Joe's, Sprouts, Kohl's)
Johnny Rockets came in
Outreach business visitors by mayor
and staff
Opened a new bathroom next to Zack's
at the beach
Completed the redesign of the
library's website and launched it
Edison Park Master Plan approved
Launched ebill for our utility
statements
Soon will have a seismically-safe
City Hall
Study session on financial reserves; a
Reserve Plan was started
Continued progress on the
Circulation Element
Completed feasibility study of an
Underground Utility Assessment District
Reviewed and restructured boards and
commissions
Started retro-commissioning of
public buildings
Approved Phase I of the Beach
Atlanta Shopping Center
Completed submittals for Stimulus
money; approved for $1.7 million
CURRENT INTERNAL WEAKNESSES/CHALLENGES OF
THE CITY OF HUNTINGTON BEACH
Brainstormed List of
Perceptions
Lack of liability reserves
Hiring freeze
Reduced customer service due to the
budget
Lack of funding for legal services
No funds for capital projects
Lack of funding for facility and
infrastructure maintenance
Lack of effective safety programs to
reduce Worker Comp claims and costs
Lack of resources to attain goals
Lack of resources for appropriate
employee training
Unfunded, unfilled positions make it
hard to get work done
Lack of resources for library
materials and equipment
Future employee costs based on
long-term contracts
Inadequate funding to support
financial needs
Increased employee uncertainty
Problems with beach bathrooms
Lack of consistent goals and
priorities between departments regarding
development projects
Retrofit challenges
Problems with Newland widening
Low employee morale
Bargaining group challenges
Problems with curbs and gutters
Concerns regarding outsourcing
Unwillingness to accept change as an
opportunity
Problems with traffic signal timing
Spending a lot of time reducing the
budget
Lack of funding for technology
Cost of business doing business in
Huntington Beach is too high
EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT
HAVE A POSITIVE IMPACT ON THE CITY OF
HUNTINGTON BEACH IN THE COMING YEAR
State may not steal as much as
anticipated
Economic Stimulus funds
Regional municipal mergers
Increased volunteerism
Good weather
Great waves
Community college courses
Vendors gave up $175,000 to city
Development projects moving forward
Property tax valuations are up by
0.67%
Stay-cations ' more people coming to
the beach
Sunset Beach annexation
Surf City Savings
Good press
Positive communication from
residents (due to the Pipeline)
LAFCO's sphere of influence
Hyatt's water park
Cash for Clunkers
State and federal grants
EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT
HAVE A NEGATIVE IMPACT ON THE CITY OF
HUNTINGTON BEACH IN THE COMING YEAR
Brainstormed List of
Perceptions
State budget deficit
PERS rates
Decline in the economy
Bargaining unit negotiations
Bad press
Annexation of Sunset Beach
Increased litigation
Higher fuel prices
Drought
Increased foreclosures
Increased need for services
Strain on social services
Resistance to change
Increase in business bankruptcies
Closing businesses
State service reductions
Stressed people ' everybody is
stressed
Earthquake and other natural
disasters
Stock market decline
Weather ' an El Nino year'
Drop in tourism
Getting bogged down in bureaucracy
Increase in/higher taxes
Higher unemployment
Reduced investment in Huntington
Beach by developers
Lack of financing for developers
Swine (H1N1) Flu
Tight credit market; hard to get
loans
Unknown factors
Closing schools
Lower collection rates from
taxpayers
Increase in fees to cities
IDENTIFY CORE VALUES
Volunteerism
Openness
Responsiveness
Caring
Accountability
Fairness
Community mindedness
Quality customer
service
Efficiency
Accessible
government
Commitment to excellence
Fiduciary responsibility
Community
involvement
Technological adaptability
Employee-friendliness
Dedicated
Dog-friendliness
Integrity
Honesty
Transparency
Ethical
behavior
Being compassionate
Friendliness
Eco-friendly
Being
an All-American city
Community safety
Community pride
Being
business-friendly
Teamwork
Fiscal sustainability
An active and
healthy lifestyle
Patriotism
Tourism
Family-friendliness
Inclusiveness
Strong communication
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Beach hours: Huntington City Beach: 5 a.m. to 10
p.m., State Beaches: 6 a.m. to 10 p.m., Huntington
Beach Pier: 5 a.m. to Midnight.
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