New Investor in HB Marathon Wants to Raise the Bar and Profits! A Los Angeles athletic event production company, OmniForce, said it has established a partnership to add strategic marketing expertise and enhance the event experience for runners at the Surf City Marathon in Huntington Beach, California. "We'll leverage the most advanced technology to help enhance the event experience and with our network of sponsors, we'll introduce new relationships and bring on more sponsors to help elevate the marathon's status among the country's premier events," said Brian Pendleton, President & CEO. The annual Huntington Beach marathon and half marathon often sell out far in advance of the Super Bowl Sunday event date, and attract over 21,000 runners annually as an accredited Boston qualifier. A two-day Active Lifestyle Beach Expo and the Michelob Ultra Post Race Beer Garden are attended by 45,000 people. "OmniForce's events are among the best in the world and we share a common goal to ensure the best possible event experience for every participant and their supporters," said Amy Tomchak, General Manager of The Surf City USA Marathon. "With their experience in strategic marketing, large-scale event production and participant experience, we'll be able to deliver a better product to the running community. We really couldn't be more excited," Tomchak added. The 18th annual Surf City USA Marathon will take place on February 2, 2014. See: runsurfcity.com