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Huntington Beach, CA--Business Improvement District (BID), is a revitalization tool for commercial neighborhoods such as shopping malls and regional business districts. BIDS are public/private sector partnerships that perform a variety of services to improve the image of their cities and promote business. They also carry out economic development services by working to attract, retain, and expand businesses. |
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The City of Huntington Beach has three BIDS:
Auto Dealers BID
Downtown BID
Hotel/Motel BID
Business Improvement Districts in Huntington Beach
Auto dealers bid
At the request of the Huntington Beach Auto Dealers Association, the City Council formed the Auto Dealers Business Improvement District (BID) in 1992 to fund the Dealer's obligation to operate and maintain the electronic reader board sign located just off the 405-freeway that was first constructed in 1992 and to fund other promotional activities that benefit the BID.
In June 2002, downtown merchants approached the City of
Huntington Beach about forming a new Business Improvement
District in the downtown commercial area. On September 7, 2004
the City Council approved Ordinance No. 3661 to establish the
Huntington Beach Downtown Business Improvement District (BID) as
a method of marketing the downtown area. Downtown businesses are
assessed based on their size, location and business type.
Assessments currently range from $50 to $1000 per annum. Funding
decisions are made by a seven-member BID Advisory Board, which
was selected by election from the businesses pay the
assessments. The elected BID Advisory Board can modify the
proposed budget categories. At the request of
the Huntington Beach Conference and Visitors Bureau renamed to
the Marketing and Visitors Bureau (MVB), the City Council formed
a BID on August 19, 2002, including all hotels and motels in
Huntington Beach for the purpose of funding activities to
promote Huntington Beach as an overnight destination. The
Huntington Beach Hotel/Motel BID requires a 1% levy be assessed
on overnight room stays in Huntington Beach. These funds are
collected as a separate itemization with the monthly Transient
Occupancy Taxes (TOT) paid to the City of Huntington Beach.
Assessments collected are used to fund activities to increase
overnight business stays and tourist visits. The Board of
Directors of the MVB also serves as the BID Advisory Board. |
